Report of the week: HootSuite’s Global Digital Overview 2020Top 3 takeaways from the report we discuss:1.What customer engagement is going to look like in 2020 and beyond: leveraging employees as a crucial link in CX2. Will marketers find

Expert analysis of the latest CX news feat. Adobe, Sprinklr, Freshworks, Lytics| S3 EP 03

Mar 3rd, 2020 26m 26s

David Raab, Anand Thaker and Chitra Iyer analyze what the latest announcements in MarTech mean to marketers. Featuring latest CX news from Adobe, Verint, Adobe, Sprinklr, Freshworks, Wipro Digital, Rational Interaction, Thunderhead and Lytics.

Sensible Martech Choices, Latest Marketing Surveys, and Identity Resolution News | S3 EP 02

Feb 19th, 2020 37m 20s

This week we talk about making sensible martech stack decisions in the giant martech candy store; what makes the ‘D2C approach’ work, findings from 3 new marketing surveys; and David Raab’s expert commentary on 3 news items from the identity re

The Growth of First Party Data Tech & Campaign CDPs in 2020 |S3 EP 01

Feb 11th, 2020 33m 22s

Segment 1: The Growth of First Party Data TechDavid Raab of the CDP Institute, growth advisor Anand Thaker, and Chitra Iyer talk about the rise of first party data tech - from personalization platforms to experience clouds, data integration to

5 Big MarTech Themes for 2020 | 64

Dec 18th, 2019 52m 49s

Brent Leary, David Raab, Anand Thaker, and host Chitra Iyer talk about 5 significant martech themes that will – or should matter in 2020:1. The Customer Data Management space• David explains why his biggest milestone in 2019 was Salesforce,

The Performance Aspects of Rich media + a New CDP Trend|63

Dec 10th, 2019 28m 48s

What is rich media and why is it instrumental in the end user experience?Sanjay Sarathy, VP Marketing of Cloudinary, talks rich media and how marketers can get better outcomes from developing a practical approach to their non-text media strate

How to Use Insights From Permissioned First Party Data | 62

Nov 18th, 2019 26m 27s

Gary Laben from permissioned-first party research data provider Dynata tells us how marketers can use research-based data to bridge the gaps in our understanding of the customer.‘Understanding the consumer’ is easier said than done (understat

Central Decision Hubs, Buyer Journeys, Customer-Centric Marketers and the Future of CRM | 61

Nov 4th, 2019 35m 45s

Join Jeff Nicholson VP, CRM Product Marketing at Pegasystems and David Raab in a great conversation around relationships and the future of CRM, where they will explore such questions as:1. Can you orchestrate something you don’t have any cont

The Path to $46 million In Sales From Social Media Marketing | 60

Oct 22nd, 2019 28m 58s

If you track social media marketing best practices, chances are you’ve heard of Santiago Solimei, the global head of social media at the Melia group of hotels. While their success with social media marketing has been extensively covered in the

The Real Life of Martech Managers: Career, Challenges and Choices | 59

Oct 14th, 2019 26m 32s

Steve Petersen, marketing technology manager at WGU, an online institution for higher education shares what the job profile really involves, real life practical challenges on-the-job, the reality of choosing the right technology, and on being a

Artificial Intelligence In Marketing: Use-Cases, Readiness, Skill Sets, Challenges And Ethics| 58

Oct 1st, 2019 29m 16s

Today we are talking about Artificial Intelligence (AI) and Machine Learning (ML) in marketing with Loren McDonald, who is Program Director, Marketing Research at Acoustic, and a well-regarded figure in the AI in Marketing space, having been th

Gartner’s Digital Marketing Hype Cycle 2019 Explained | 57

Sep 24th, 2019 35m 42s

This week, we dig into the Gartner Hype Cycle for Digital Marketing and Advertising 2019, with Mike McGuire who takes us through the category selection and what the different phases (should) mean to us, marketers.We also talk through the 3 of

Lean Surveillance, Brand Value and Other MarTech Disruptions | 56

Sep 17th, 2019 37m 1s

We’re excited to welcome Duane Schulz to the Talking Stack this week- not just because he brings decades of perspective from both enterprise and start-up experiences, but also because he is a passionate champion of responsible marketing that cr

Business Intelligence Beyond Dashboards + What’s up with B2B CDPs? | 55

Sep 10th, 2019 27m

This week we speak to Pedro about Business intelligence (BI) and Data intelligence solutions for the data-driven workforce – people who need data to do their work, but are not necessarily data experts.Pedro’s take on BI is all about creating

Mobile Marketing, AdTech, and the Future (it's more than 5G)| 54

Sep 3rd, 2019 30m 13s

Segment 1: In conversation with Jake Jake Moskowitz, VP of Data Strategy at Emodo + Head of Emodo InstituteHere are the highlights 1. The mobile ad tech ecosystem The mobile marketing has consolidated in the last 5 years or so- there are cle

How Performance Marketing Impacts Marketing Performance | 53

Aug 20th, 2019 28m 22s

In this episode of the Talking Stack, we clear the air on what modern-day performance marketing looks like. Robert Glazer of Acceleration Partners brings clarity on what makes (and doesn’t make) for good performance marketing as seen through th

Data Management: When the Enterprise Owns the Data + Are CMOs redundant? | 52

Aug 5th, 2019 33m 24s

Episode Title: Enterprise Data Management: When the Enterprise Owns the Data + Are CMOs redundant?Alexei Yukna, Director of Marketing Technology Research at 14West talks gamut of themes, who as a practicing professional – someone who is actua

Managing your Agency Stack + HubSpot’s Smart Agency Model | 51

Jul 22nd, 2019 30m 35s

Segment 1: In conversation with Brian Regienczuk of Agency SpotterHaving trouble finding the right agency partner or navigating all your approved agencies? There’s a tool for that, and it’s in the cloud! Join us in conversation with Brian Reg

LUMA Digital Brief 2019 + Why Data Activation Matters | 50

Jul 16th, 2019 18m 50s

Standout term from today’s show:CDAP: We’ve build CDPs to create a unified data set about each customer, but do we have the ability to activate this data cross our disparate marketing automation systems? Remember, we discussed on this episode

VoiceFile

Jul 12th, 2019 44m 41s

Stack rationalization is about finding and managing your tech. Finding the right technology and managing tech, using the tools optimally. We talk about acquiring and building the right Martech stack, navigating the politics of it, working beer

The Smarter Martech Stack: Practical Tips and Best Practices| 49

Jul 8th, 2019 30m 3s

Anita Brearton of Cabinet M is one of the pioneers of stack management and rationalization, and we were excited to talk about going from Franken-stack to Fabu-stack in this episode of the Talking Stack.Should every CMO put stack rationalizati

Predictive Analytics: Google Big Query’s Impact on Smart Databases | 48

Jul 1st, 2019 23m 6s

Welcome back! This week, we don’t have a guest, but we have some great news nuggets to analyze!1. We breakdown what Google Big Query’s recent announcement on predictive marketing analytics templates may benefit marketers – but we take it a ste

Data-driven creativity for Customer Experience + Big Tech CDP news | 47

Jun 24th, 2019 27m 52s

Segment 1: Talking to Akhilesh Tiwari, Global Head, Enterprise Application Services, Tata Consultancy ServicesThis week, in our quest to get more diverse voices to talk about their view of Customer Experience (CX), we talk to Akhilesh Tiwari

CDP R(evolution): 5 Major Factors Buyers Should Think About | 46

Jun 17th, 2019 40m 32s

Welcome to the CDP-Special with 3 of the most influential, independent voice in CDP: Zach Van Doren, CEO of CMOLabs; David Raab, Founder of CDP Institute; and Anand Thaker, CEO of Intelliphi. At the end of this session, we hope our listeners –

Customer Engagement: The Marketoonist Talks Martech | 45

Jun 11th, 2019 38m 54s

Episode Title: Customer Engagement: The Marketoonist Talks MartechIn today’s episode, marketer-turned-marketoonist Tom Fishburne tells us why pain points are shorthand for empathy, and how he helps bring perspective to marketers by finding hu