Straight out of the 2021 Tasmanian Tourism Conference held this week in Launceston, two of Tasmanian tourism's sharpest marketing minds, Tom Wootton and David Inches, talk through what tourism businesses should be doing right now to take-stock of their marketing plan and investments. 

Evolve Tourism's David Inches has over 20 years experience working with tourism businesses of all types and sizes in Tasmania and across the country, building and reviewing their marketing plans and on product development.

David was supposed to be delivering a workshop at this years conference on marketing planning - but he's in Cairns, which has been in lockdown. So we got him on the phone instead to share his insights to all our Talking Tourism listeners.

David steps through practically and simply  some of the questions every tourism operator should be considering in assessing and planning their marketing strategy and investments over the uncertain 12-18 months ahead.

This episode of Talking Tourism is hosted by Tom Wootton. Tom is CEO of West by North-West Tourism - the Regional Tourism Organisation of North-West and Western Tasmania.

Episode Note:

To take advantage of David's generous offer to access his online marketing program:  

• Visit www.tourismtuneup.com/
• Open Pricing and select Monthly Membership.
• Enter discount code ROI and click apply.

This will provide full access to the online marketing planning course, tourism marketing articles in the learning library and free monthly webinars.

Make sure you complete the reasons and belief worksheets that will be coming through via email on your 14 day induction.