Katy Cooper has over 20 years' experience in a broad range of industries, including Tasmanian tourism and hospitality. As Head of Product at Neu21, she delivers leadership and futures thinking programs, focusing on finding new opportunities for innovation and growth. 

In this episode, Katy chats to Rachel Williams about whole systems innovation, and how it applies to the Tasmanian tourism industry right now. She explains how to define your business' inputs, elements, feedback loops and outputs, and why the relationships that sit around and within the whole system are critical to business success. Katy is a firm believer that Tasmania's unique competitive advantage of strong relationships and connection to place sets tourism operators in good stead to experiment with and influence outcomes for business and customer alike. 

As one of the keynote speakers at this year's Tasmanian Tourism Conference, Katy also brings her "futures thinking" to the discussion, exploring alternative futures through stories. With consideration to changing visitors, marketplaces, technologies and alternative realities, she encourages listeners to map their preferred future, even if it seems ridiculous now! 

This episode of Talking Tourism is sure to engage your imagination and tickle your curiosity, no matter what part of our great industry you're engaged in.