Michele Levine knows a thing or two about human behaviour and consumer trends. As CEO of Roy Morgan Research, Michele's bread and butter is asking questions of Australians to understand their values, what drives them, and what they want in life. 

In this episode of Talking Tourism, TICT's Emma Azon-Jacometti asks Michele what Roy Morgan's research is saying about peoples' intention to engage with the tourism industry. We're encouraged to hear that, as borders reopen, an appetite for travel - and travel to Tassie, in particular - is alive and well! 

Michele provides her hot tips on how to attract the lion's share of pent-up demand, including creating exceptional experiences that aren't afraid to price up. In Michele's words, visitors should leave Tasmania "full of experiences and memories, but with an empty wallet and a maxed-out credit card"! Listen in for this and other valuable insights from an expert who knows better than most what will drive tourists to our great state.