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In this episode of Tech Qualified, host Meredith Metsker and guest Justin Brown of New North explore the transformative impact of episodic content for small marketing teams. Justin shares his journey from struggling to produce regular content a
In this episode of Tech Qualified, Justin Brown dives into the intricacies of content creation with limited resources. He discusses the unique challenges faced by small B2B tech marketing teams with Meredith Metsker , the Director of Content an
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Joe Michalowski from New North. They dive into the evolving landscape of B2B marketing, discussing the critical shift from in-house roles to agency settings. J
In this insightful episode of Tech Qualified, Meredith Metsker hosts Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast. They dive into the art of crafting effective event strategies for small marketing teams. Lindsay emph
In this episode of Tech Qualified, Meredith Metsker and Justin Brown dive into essential marketing strategies. They reflect on an interview with Tory Kindlick, VP of Marketing at Corti, discussing the fundamental role of content marketing. Kind
In this episode of Tech Qualified, host Justin Brown welcomes Meredith Metsker, Senior Content Marketing Manager at uConnect. They delve into the challenges and strategies of content marketing in a small team environment. Meredith shares her ex
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Rachel Cottam, Director of Content at Delivery Solutions. Rachel shares her diverse experiences in marketing, emphasizing the unique challenges small marketing t
In this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the intricacies of marketing in the tech industry with Tory Kindlick, VP of Marketing at Corti. They explore the challenges and strategies of creating content and le
In the relaunched episode of Tech Qualified, hosts Justin Brown and Meredith Metsker dive deep into the evolution of the podcast. Justin reminisces about the podcast's earlier days, where they interviewed VPs of marketing and CMOs, emphasizing
Dan Daron of Searchspring links an improved e-commerce customer experience directly to a company's bottom line. Merchandising and improved search solutions are important to this improved customer experience, whether the company is a retailer, b
As a marketer and a creator, you know creativity is essential in this industry. But what you might not know: You could be thinking about creativity all wrong. Now, that sounds a little oxymoronic. Isn’t creativity all about not having boundarie
Stephanie Cox, VP, Sales and Marketing at Lumavate talks with Tristan Pillegrino about her journey as a marketer. She reflects on the challenges of making her opinions and ideas heard earlier in her career. She recounts her progress along a pa
Lindsay Tjepkema has spent her career in marketing, usually on branded content and improving customer experiences. She wanted to broaden her reach and explored using audio content as a content marketing strategy. However, in her previous role
According to Aashish Dhamdhere, the VP of Marketing at Skilljar, optimizing customer experience is at the core of every marketer's goal. Any interaction should add value to the company. Companies need to have a clear sense of their brand projec
Nathan Bliss is Vice President of Sales and Marketing at Kinsta, a WordPress hosting platform that knows what it does well and continues to get better at it. “We don't bend a lot on where we feel we fit in,” Nathan says. “It’s kind of like why
Amy King’s path into marketing was a little unconventional. She got her master's in art history, and along the way, discovered it was really about critical thinking. This ultimately led her to product marketing for ad tech and software companie
From product marketing to corporate comms to sales, Lindsay Duran has finally settled down in marketing. As the CMO at Zilliant, a B2B data science and software company that assists large organizations with sales and pricing, Lindsay helps comp
When Michael joined Revenue Analytics as its Vice President of Marketing more than two years ago, he was a one-man team. Since then, he’s built out a small team of talented marketers, executed a complete brand refresh and solidified the company
Crystal always had a passion for marketing and knew that's where she wanted her career to take her. After working at Hewlett Packard and starting two of her own companies, Crystal helped conceptualize The 20 — a marketing agency for managed se
Amber Herndon wears many hats. Whether she's sitting in on sales calls, managing new clients, or brainstorming content strategy, Amber is always laser-focused on driving leads and building an engaging brand. While she's living the typical star
At business intelligence agency Praxis Metrics, AJ Yager and his team harness the power of data to help e-commerce companies grow. The agency evolved from an offering AJ launched within his marketing agency Yager Media Group. Referrals have be
Unlike most SaaS professionals, Aaron Stillman didn’t end up in software because it was a longtime passion. Instead, he wanted to drastically increase his fresh croissant intake. In other words, he saw his first SaaS job as an opportunity to li
Half a year doesn’t seem like much time to take a marketing department from idling to racing ahead, but Mary Ford moves fast. Mary recently became the Chief Marketing Officer of CENTEGIX, an internet of things (IoT) company making emergency ale
Michelle Tilton fell in love with B2B marketing while working at a small boutique agency after college. It wasn't the "glamorous B2C space" everyone else wanted to get into, but something pulled her in and she's been in the B2B world ever since
Laura Scruggs attributes her company's "astronomical growth" to a strong alignment between sales and marketing. As the Director of Marketing at Mindgrub, a full-service digital marketing agency that focuses on tech companies, Laura tailors both
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