Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Can TV entertain without sound? Can TV ads sell without sound? Find out on this week’s Friday Fireside with Leo Resig, CEO and Co-Founder of Atmosphere, described as “audio-optional TV programming for business.” Atmosphere has a business model that combines traditional advertising, point-of-sale retail promotion, e-commerce and more, all in venues where viewers can’t easily hear the television: bars, restaurants, physician waiting rooms, auto service shops, airports and more. We have a fascinating discussion that actually follows the guidance of the late Roger Ailes (like him or not, he knew a LOT about television) when he told biographer Zev Chafets, “Television is a visual medium.” Ailes often watched his network with the sound turned off, to ascertain the effectiveness of the visual communication and appeal of the on-air hosts.

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