Every business has a story to tell. A lot of businesses begin with, “We were founded in (insert year) by our founder (insert name) and we make (insert widget). #boring. Today’s marketplace is much more competitive than it has ever has been - and one thing that can help set businesses apart is by diving deeper into what it means to tell your business’s story. Matt Dibble from Final5 is our guest and helps us understand his passion for helping organizations find and share their great stories in order to create community, build trust, and propel change.