Full post found at: http://gototell.com/personal-brand-cal-cagno/
For many of us, the word brand is something that we associate more with large companies than with our one person solopreneur companies. If we’re employed by another company, big or small, we might not think of our own personal brand at all. The thing is that we all have a brand, and when it comes time to move on from whatever it is that we’re currently doing, we take that brand with us and it influences our future outcomes. If you live in or around Detroit, you’re probably already familiar with Cal Cagno. You may have seen him on a billboard on I-75, throwing out the first pitch at a Tigers game, or more likely, heard him on the radio at some point over the past 18 years. For business reasons beyond his control however, Cal is out of a job and taking the brand that he’s built up over the past two decades into uncharted territory. Cal joins us today to talk about why he’s excited about the new opportunities that lay ahead, and how he built up, protects, and expands his brand.