APIs are everywhere. They are a differentiator and competitive advantage for several companies and are essential for creating innovative business models, building connected experiences, and meeting the expectations of digital consumers. Unfortunately, many business leaders typically discount APIs as part of their middleware, and too often are not considered an asset for generating business value. Strong businesses link every decision back to improving their value propositions, and APIs deliver the most value when designed from the outside-in. In this episode, we'll take a look at how APIs are not only helping organizations combine functionality into new digital experiences, but are also delivering huge value when served as an interface between a company and people.