Today on That Tech Pod, Laura and Gabi speak with Thomas Helfrich about how AI is spearheading the New Normal Of Digital Marketing. Thomas “AI Nerd” Helfrich is a technology guru, business innovator, and CEO of Instantly Relevant, Inc. (instantlyrelevant.com). Using a combinCation of emerging AI technology and expert human insight, his company helps founders, entrepreneurs, and startups earn more traffic, tap into new revenue streams, and capture the attention of “relevant” audiences. Upending the old ways and opening future horizons to highly personalized, scalable, and effective online content. If you haven’t been living under a rock, you’ve probably noticed Google's search algorithms are quickly leaving behind text for images, voice, and videos. This explains why Content - like infographics, memes, and reels - is now a must for any marketing campaign - generating three times as many leads as traditional marketing.  As a product of the Dot-Com Boom, Tech Entrepreneur and CEO, Thomas Helfrich, got a front row seat to watch as the rise of technology and human creativity combined forces to become the marketing juggernaut they are today. Sound Scary? Maybe a little intimidating? Thomas knows all-too-well the fears that accompany the thought of an AI Take Over.