Sarah talks to Ben Cohen of The Wall Street Journal about his book The Hot Hand, including the interesting reason why the creator of NBA Jam came up with "he's on fire," how we invent causes to explain patterns, the differences between the hot hand and flow state, how the best work of creators comes in bunches, and how The Princess Bride finally got made because of a creative hot hand.Learn more about your ad choices. Visit megaphone.fm/adchoices