Emmanuel Probst joins Jason S Bradshawon the 1% Difference Show to discuss how to build a brand by fulfilling the consumers quest for meaning. In Emmanuel’s new book Brand Hacks - How to build brands by fulfilling the consumer quest for meaning.During the show Emmanuel provides examples from each of the core quests of 1 - Quest for Meaning2 - Quest for Social Meaning3 - Quest for Cultural Meaning Members of the 1% Difference Show also get access to a bonus session where Emmanuel answers the question - what makes a great marketing team. Watch the show here https://www.1percentdifference.com/emmanuel-probst-how-to-build-your-brand/