You, today, could get your next paying customer if you are willing to go the extra mile and do unsolicited (and unpaid) work. Does that sound scary? Does it sound like you’re wasting your time (or could be)? On the contrary, can you flip your thinking to seeing this as a marketing opportunity? A super-high-touch marketing opportunity that could impress the heck out of a potential customer or client. The same customer or client who is tired of being pitched the same way that everyone else lazily pitches them. Sure, it’s going to take time. Sure, you aren’t guaranteed to get paid for that time. *But… Aren’t you already spending un-guaranteed time on your business? Creating content? Writing updates/posts for social media?* Listen to a story about a young scrappy entrepreneur named Ilya, and how he thoroughly impressed me - which led to this podcast episode all about him! For more: jasondoesstuff.com/ilya