#360: Broker in the Sales Process

Released Monday, 15th February 2016
Good episode? Give it some love!
When you hear “Broker,” do you think “Middle Man” or “Middle Woman?” In today’s Mailbag Monday episode, veteran sales trainers Bill Caskey and Bryan Neale dive into two questions from Craig in Chicago.  

Do you diminish an interaction because someone is “just the broker?”  

If you ARE the broker, do you know how to communicate to your prospect that the sales process is better with you in it than it is without you?  

In this episode of The Advanced Selling Podcast, Bill and Bryan give you tactical steps to help you redefine the role and opportunity of a broker relationship. They also look at Craig’s second question about renegotiating contracts. Bryan defines the best way for you to open a conversation with a prospect, and Bill gives you a huge idea to help you visually depict your value to a customer.  


Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.


Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057 ext. 10.

Episode Reviews

This episode hasn't been reviewed yet. You can add a review to show others what you thought.

Rate Episode

Recommend This Episode

Recommendation sent

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Episode Details

21m 4s

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.