Lead generation continues to come up as one of the most important issues facing sales people today. There just never seems to be enough in the funnel.

Today, Bryan Neale and Bill Caskey talk about a new strategy that you can use to help bolster leads—and help you generate marketing content from your intellectual capital.

One of the perspectives here is you must stop acting like a sales person—and start acting like a business owner/marketer. Begin thinking of yourself as a “go to resource” for solutions.

If you can get there mentally, this podcast will make tons of sense.