The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

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As Google looks to deliver more relevant results and as more of us use mobile devices for search, local SEO is becoming more and more important to businesses looking to generate more leads and business.    In this week's episode you’ll learn how to make sure that your site appears as a top result when your ideal customer turns to Google...or Siri.   Andrew Shotland is an expert in Local SEO and he'll share with you what you need to do to optimize your site for local search.
With all of the live streaming platform options out there, Facebook decided to throw their hat in the ring, too. And the result is pretty impressive. If you’re a small business and you aren't currently taking advantage of this shiny new toy, then you need to check it out. Because if you’re not using it, your competition surely is. Facebook Live allows users to share their experiences and content with their followers via real-time video on their timeline. It’s also pretty versatile, allowing access from both a smartphone and a computer. And as of now, Facebook’s algorithm is currently set to be extremely favorable to those going Live. So without much in the way of expensive equipment needed, Facebook Live is a great way to connect and interact with your audience, as well as create evergreen content that you can then share to other platforms. Ian Anderson Gray is a social media coach, trainer and consultant who loves to teach business owners how to leverage Facebook Live to engage and connect with their audience, all while creating valuable content to attract and retain viewers and customers.
Every business is constantly looking for ways to reach their audience and drive more traffic to their website. Unfortunately often overlooked, blogging is actually a fantastic and robust way to do just that. But maybe you’re not confident in your writing ability, or just aren’t sure how to start or what to write about. Have no fear, Rich Brooks - creator of the Agents Of Change podcast - is here to share 12 different and creative examples of blogging ideas that anyone can do. Now you have no excuse not to start that business blog and reap all of the benefits (SEO, drive traffic, establish authority, just to name a few) to help build and market your business.
It’s not only what you do to help a customer - but how you help them - that can make all the difference, not only for them but for your business’s success. It’s not always about just giving them what they ask for. Although it can mean a little more legwork, digging deeper to find out what they’re really in need of - which isn’t always what they initially ask for - and doing it in a transparent way that earns their trust, is the key to success for both your customers and your own business. Jillian Vorce shares her unique formula for relationship development - and pivoting into a retainer model that’s more value based based than commodity based - that has allowed her to earn the trust and confidence of her clients, while also getting a deeper understanding of what her ideal customers really want.
How many times have you hit that fork in the road when trying to solve a business decision? Are you worried you’re not reaching the precise audience that’s right for your business? Have you ever envisioned what your one, ideal audience member would look like if you put a face and backstory to them? Creating an avatar of your one, perfect listener allows you to narrow your niche to the most precise audience member that you’re trying to reach. Your avatar is your targeted demographic that allows you to focus exactly on the people that benefit most from your message. Once you know who that person is, it allows your business to find its direction and become a magnet that people are drawn to. John Lee Dumas is the Entrepreneur On Fire, whose podcast was recognized as Best Of iTunes in 2013. John’s podcasts aim to teach upcoming entrepreneurs to take their leap towards success by hearing the stories of failures and lessons learned from other well-known entrepreneurs.
It’s fair to say that the marketing goal of most businesses is to attract, nurture and convert their leads all the way down through the sales funnel. But what’s the most efficient way to do that? When you send the right messages to the right people you peak their interest, and marketing automation allows organizations to more effectively streamline their marketing efforts on multiple channels  - such as email, websites, social media - and to automate repetitive tasks. If your goal is to increase your organization’s operational efficiency and grow revenue faster, then look no further than marketing automation. With over 17 years of experience in business development and strategic sales, Charles Chadwick uses his expertise at SharpSpring to develop effective and streamlined marketing solutions that drive business growth and bring immediate value to organizations.
I can't believe we're TWO DAYS from the Agents of Change conference. There's STILL so much to get done it's crazy! So, I hope you can forgive me that instead of a typical interview, or me reading a chapter of my upcoming book, I'm instead sharing with you my presentation from last year, Digital Marketing in an Hour a Day. I've also posted the full video from last year's presentation at the show notes if you'd prefer to watch this week instead of listen.
There are certain things that every business website needs. In this podcast I want to talk about a few things that you just can’t do without…
Facebook used to be a magical place where small business could reach and engage an audience for free, but lately it's just become a nearly empty auditorium where only a fraction of fans can even see our posts.   Is it still worth using Facebook as a platform? To answer that question, and see how we can get more out of our Facebook investment, we bring in Facebook expert Rick Mulready.
Building an audience is critical to your online success. That's why we're talking to audience hacker Jonny Andrews, who's going to share his three step process for building an audience.  A lot of this week's episode is going to be around building an audience for a book launch, but even if you have no plans to write a business book or the next great American novel, you're going to get tons of great information out of today's episode.
Did you know Google Hangouts and Hangouts on Air (HOA) can help you build an audience and increase your online visibility? Or help you build valuable relationships when you're not face-to-face with someone?   If not, then you're not alone. A lot of small businesses don't know how to use Google Hangouts or even how they can connect their existing Google Plus page to YouTube. By setting up a Hangout in Air and sharing your broadcast of the video, you can boost engagement and find more ways to interact with your audience.   This week we have the Hangout Helper, Ronnie Bincer, to share how you can take your business to a whole other level with Google Hangouts.
Are you a freak? Don't be offended by the question. I am, and so is today's guest, Chris Brogan.   Today we're talking about freaks and how we can run better businesses. Chris always delivers great content, so I'm sure you'll get a lot out of today's conversation.
Visual content is one of the most powerful ways we can engage our audience, tell our story, and drive traffic to our website.   Whether you're using infographics, photos or illustrations, you can instantly connect with your ideal customer if you're using the right images.   In this week's episode, we talk with Donna Mortiz, who shares her secrets of creating amazing images and infographics that will help build your business.
There's been a lot of speculation about Google Plus lately, Google's social media platform that ties all the different Google properties together.   So we brought in Google+ expert,  Martin Shervington, to discuss whether G+ should still be part of a small business's marketing plan.   He has tons of great information to share with you, and I probably learned as much in this interview as I have in any other interview we've done yet!   By the time he's done, you'll be ready to fire up your Google Plus and give it another ride.
Networking is how we make connections, generate referrals and build our business, whether online or off.    However, the very thought of networking chills some of us to the core. How can we get better and get out there to make these connections? And which offers a better ROI for small businesses?   To find out, we brought in Susan Baroncini-Moe, author of Business in Blue Jeans, who knows her way around a conference and social media.
Sometimes you can have everything in place: you've got a website, your active on Facebook and other social media platforms, you've got an email list, but things still aren't clicking.   Is your mindset to blame?   This week, we bring in Jeremy Frandsen from Internet Business Mastery to talk about the importance of mindset to your success.   Jeremy's been wildly successful helping entrepreneurs create the life they want to live, and he's here to share some of his best secrets with you.
Rick Calvert is the CEO and co-founder of NMX (the artist formerly known as Blogworld), and in that role he's seen all the changes in the industry since 2007 and before.  The evolution of blogging. The rise and fall and rise again of podcasting. The emergence of social media platforms. The changing opinions of how often you should create content for your social platforms. If you are a small business or marketer, you'll want to hear what Rick has to say about where he sees the industry heading in the next year, and how it impacts you.
How do you engage a diverse consumer market, in an increasingly distracted world? The concept of engagement has taken center stage, as marketers struggle to stay center stage with consumers who are searching multiple platforms on various different screens at any given time. Greg Cangialosi shares his ideas on how marketers can better engage their audiences, and successfully capture that crucial contact information, that will allow them to build the relationships they need with them to translate into future sales.
Instagram Stories is the new kid on the block, a great new tool that individuals and businesses alike can use to engage in a more personal and authentic way with their audience. And here’s the thing…it disappears after 24 hours. If you’re a business looking for a creative outlet to connect with your audience, Instagram Stories gives you the ability to do things like show your product in action, tease for an upcoming conference or podcast, give a glimpse “behind the scenes”, and so much more. Sue B. Zimmerman - the “Insta Expert” - is here to teach us all the ninja tips and tricks to help us harness the full power and potential of all that Instagram has to offer us.
Social media is not only a benefit, but an absolute must for any business. Sure, you can send a few tweets, shoot out a couple Facebook posts and blog like your life depended on it, but it’s actually a bit more nuanced than that. Just because you’re sending content to the people on your lists doesn’t mean you’re connecting with everyone you could - or should - be reaching. Sometimes you need to give people a little tap on the shoulder before they’ll knock on your door. Knowing the right techniques to reach out to your desired audience - and get them to check out your profile in return - can translate to more names on your email list and hopefully future business opportunities. Jen Lehner is a digital marketing strategist who uses her skills and passion to help entrepreneurs utilize all of their marketing tools to grow their business.
Can you believe it’s been 100 episodes already? For the past 2 years Rich Brooks has brought you experts covering all aspects of search, social and mobile marketing and asked them the tough questions you need the answers to, so that small businesses can get a leg up on their future success. Rich reflects back on some particular topics and guests that he found insightful and helpful, and shares some of the tips that he personally has implemented in his own business practices. And as a special “twist”, the tables get turned on our fearless leader when he becomes the interviewee and one of his podcast listeners gets to grill him and put him in the hot seat for a change.   Debbie Rosemont is a professional organizer and the owner of Simply Placed. She has heard Rich speak at her organization’s annual conferences and is a regular listener to The Marketing Agents Podcast.    
Pandas and Penguins and Hummingbirds - oh my! The world of SEO is ever changing and evolving. We are a world that searches in question form, not just with simple keywords.   Google is constantly upgrading their algorithms to determine a website’s relevance. As a result, you need to stay up to date so that you, like Google, can anticipate a searcher’s needs. Mobile accessibility is also key in separating the big dogs from the rest of the pack.   Today we talk to Search Engine Land's Monica Wright who will share her strategies for creating content that ranks well and attracts your ideal customers.
Today we talk to two members of the Social Media Club at Catherine McAuley, an all-girls Catholic high school in Maine.   What we uncover is not just how to market to teens and tweens, but how to use social media to reach and engage any audience, regardless of their age.
In this episode of the Marketing Agents Podcast, Jason Falls of The Social Media Explorer blows apart the myth that you can't sell in social media. He also shows you how you can measure your results for all of your social media activities. Plus, dirty words.
If you think Pinterest is only for DIY-ers and the wedding industry, then you’re missing out. Pinterest is the underdog that is constantly proving itself as a valuable marketing tool for all kinds of businesses. Not only is it good for businesses with limited marketing budgets, it has much more of a “set it and forget it” mentality than other social channels that need constant babysitting and attention in order to maximize their potential. With little effort, you can use Pinterest to highlight your company’s work, link back to your blog or website, and promote not only your own content, but other valuable curated content as well. And remember, Pinterest pins also show up in Google searches now.
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Podcast Details

Jul 6th, 2013
Latest Episode
Jul 16th, 2020
Release Period
No. of Episodes
Avg. Episode Length
33 minutes

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