With so many social platforms to choose from, how do you know which ones work best for your business? And once you find those two or three that let you really engage with your audience, what kind of content do you need to put out there to keep them interested and engaged?

The key is to find your audience where they hang out, get them to trust you and find value in what you have to offer, and then keep them entertained so they’ll come back time and time again. Knowing early on that different platforms afford us different opportunities to amplify your brand, your voice and your content is what will translate to business success in the long run.

Sue B. Zimmerman has a true passion for Instagram, and through her success there, has created proven tactics and strategies for business growth on other social channels as well.

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