The Bible is the most printed and purchased book in the history of the world. It’s not even close. Yet, for all the talk surrounding the ancient text, very few people actually read it—and even fewer understand it. College friends, Jon and Tim, are doing something about that. Founders of The Bible Project, they’re equipping a generation of readers to engage with and understand the Bible. In this conversation, they give insight into how The Bible Project started, four misguided approaches they see when people pick up the book, and what it’s like to lead a crowd-funded organization.