Julian is a Director at WhereIsMyTransport which works in emerging markets around the world, using data and technology to improve the experience of using informal public transport for billions of people. 

Julian also has a long history of supporting startups and small businesses as an advisor and coach. For the uninitiated, this means that he brings a little grey hair to the table when brilliant, energetic young companies need wisdom and experience to develop their business and scale up. Julian has coached and advised small and medium-sized companies in the UK, the US, France and South Africa. 

In our discussion we cover many topics including the advisor-startup relationship and how to make it work for you, pitching for funding and for new business, why your choice of cofounders really matters, why you should break up the boys’ club early, and the fundamental importance of storytelling.