It’s great when you coin a phrase that really resonates with people, right? Until they start using it for businesses and ventures that are at odds with the meaning of it… Aminatou Sow and Ann Friedman, hosts of the podcast Call Your Girlfriend and authors of the new book Big Friendship, talk about what their term Shine Theory really means and what they had to do to keep it that way.

Find out more about this episode at theallusionist.org/shinetheory.

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