Danielle Wiley, Sway Group CEO
The Art of Sway
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Danielle Wiley, Sway Group CEO
The Art of SwayEpisodes
Danielle Wiley, Sway Group CEO
The Art of Sway
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Episodes of The Art of Sway
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This week, Danielle and Lia dive into the news coming out of Coachella, debate whether FTC disclosures are needed for certain celebrity campaigns, touch base on the buzz around AirChat, and talk through best practices for brands working to buil
This week, Danielle and Lia talk through platform updates from Instagram. Messenger and Notes are both getting some upgrades. They also chat about YouTube's new focus on shopping and TikTok Notes - a brand new, photo-based app from TikTok that
This week, Danielle and Lia catch up following Lia's week away. She fills us in on what went down during her trip to the White House (yes! that White House!) and then does a deep dive into everything she learned at this week's Creator Economy S
This week, Danielle and guest host Nilam Patel dive into LinkedIn’s newest format test and the discrepancy between size and engagement rates on Instagram and TikTok. They also chat about YouTube Shorts and Instagram’s continued focus on Carouse
This week, Danielle and Lia dive into the latest updates from TikTok, many of which seem tailor-made to woo brands back into their good graces. They also revisit poking on Facebook - who knew that was still a thing?! Finally, Danielle gives an
Join us for a quick update on the latest social media trends! This week, we continue our discussions about TikTok’s potential ban. We also explore exciting platform updates, including Instagram’s extended carousel feature and TikTok’s new photo
Join us as we unpack the latest social media news! In this episode, we discuss the possibility of TikTok getting banned and why the recent Meta outage reminds us not to put all your eggs in one platform basket. Plus, we'll dive into Instagram's
Step into the world of social media with the latest episode! We're both very excited about the new stop-motion feature on Instagram Carousels - will it sizzle or fizzle? Plus, Facebook's enticing offers for creators have us reminiscing about th
In this episode, we unpack TikTok's shift to prioritize photos and its implications. We spotlight Pinterest as our Platform of the Week, exploring its unique blend of streaming shows, shopping, and Amazon Live integration. Plus, we discuss the
Join us as we dissect the intersection of creator culture and brand controversies, from accusations of TikTok concept theft to the evolving landscape of political messaging on social media platforms. With insights from legal experts and analysi
Join us as we navigate the latest trends in digital marketing and social media. We weigh the impact of Super Bowl spots featuring creators versus A-list celebs, question Meta's ability to label AI-generated images effectively, and discuss Snapc
In this week’s episode, Danielle and Lia bring you their perspective on how the theme of 2024 seems to be “unhinged”, big changes coming to TikTok, how platform loyalty is a thing of the past, and how a company called Rembrand is allowing creat
Join host Danielle Wiley for an illuminating chat with Caroline Dettman, a true marketing powerhouse and champion for gender equity. Get ready for a conversation that takes you behind the scenes of Caroline's inspiring journey from aspiring law
From Farm to TikTok: Join Danielle Wiley and Ali Cox as they explore the fascinating digital evolution of agricultural marketing. Discover the forward-thinking strategies brands use on platforms like DoorDash and TikTok — and learn about why un
How can discussing pay rates openly lead to more effective influencer marketing campaigns? Tune in for a dynamic conversation with Jessy Grossman, the successful entrepreneur behind WIIM (Women in Influencer Marketing); a community committed to
The Hidden Power of Personality: 'Brand Whisperer' Naomi Gora's Explosive Approach to Brand Building
Join host Danielle Wiley and ‘Brand Whisperer’ Naomi Gora, as they explore the surprisingly influential role of personality assessment tools when it comes to sharpening leadership skills and solving workplace conflicts. Whether you’re an INFJ o
In this episode, Host Danielle Wiley and Reebok’s Head of Global Brand Strategy Connor Altier discuss the modern dynamics of brand influence, particularly spotlighting Reebok's novel concept aimed at challenging the trend of 'deadstocking' amon
Join the ‘momfluencer’ conversation with our expert guest Sara Petersen, as we explore the intricate — and often fraught — world of mom influencers. Sara shares her unique perspective on maternal myths, the changing dynamics of influence in tod
Explore the hidden ingredients that shape the world of cookbook publishing with host Danielle Wiley and her guest Sally Ekus from Ekus Group. Sally is a prominent literary agent in the culinary world, and her refreshing transparency in the publ
Don’t miss this thought-provoking discussion with host Danielle Wiley and Brandon Saho, a former sports reporter turned mental health advocate and content creator. Together, they take on a timely and relevant topic: the shifting landscape of me
Join host Danielle Wiley and her guest Erica Alioto, Global Head of People at Grammarly, as they explore the changing landscapes of remote work, modern leadership, and communication. This episode digs deep into solutions for the challenges of t
Join Meagan Francis, The Mom Hour podcast host and entrepreneur, as she takes us on a remarkable journey characterized by transformation and tenacity. Transitioning from a dynamic career in radio broadcasting to her present-day endeavor of esta
Want to know more about the intersection of social media and creativity in building vibrant, inclusive communities? Dive into this engaging conversation with Jen Joyce, Head of Marketing at Making, the groundbreaking social marketplace app for
Unlock the secrets of successful influencer marketing with guest Katie Stoller, an experienced marketer and author of the "Influencer Insider Guide.” Get ready for expert tips, strategies, and real-life stories on harnessing the power of influe
Join Dr. Marcus Collins — award-winning marketer, cultural translator, and author — as he takes us on a fascinating journey into how brands can navigate and influence cultural currents. We explore the intersection of technology and human behavi
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