The show creates a strong connection and knowledge hub for everyone involved in athlete sponsorship! Our short and snappy interviews are 20-25 mins, and we bring you the worlds leading experts from every aspect of athlete sponsorship. The style of the show is fun, fast paced, and always focused on providing insights and education. The show caters to a global audience of Athletes, Brands (some are already sponsors….many are not…yet!), Sports Organisations (local and national), Entrepreneurs and Industry Specialists (social media, marketing, personal branding etc.)