Episode from the podcastThe Audacity to Podcast

7 Kinds of Podcast Images for Marketing and Branding

Released Tuesday, 5th May 2020
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Even though podcasting is usually an audio-only experience, attractive images can enhance your podcast branding and help you promote your podcast better! Here are suggestions to consider for podcast-level and episode-level images.

How images help your podcast

Establishing and reinforcing visual branding

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Are Disney's movies Frozen and Frozen II related to Pixar's movie Onward?

imageMany of the 5by5 podcast network's cover art shares the same style, making the relationship obvious.

Marketing your episodes

Artwork makes your podcast look a lot better when shared in social networks like Facebook, Twitter, or LinkedIn.

Having images, especially for each episode, can help enable you to promote your podcast in visual-only platforms, like Pinterest and Instagram.

Engaging your audience

Look at No Agenda‘s art generator.

Communicating without words

“A picture is worth 1,000 words.”

1. Square image for podcast apps and Instagram


2. Crop-friendly wide image for video and social


  • 16:9 for video
  • 1,200 × 628 for Facebook and Twitter

3. Crop-friendly tall image for Pinterest


  • 2:3 for Pinterest
  • 9:16 for video stories

4. Thumbnail image for your website


I suggest you design for a square crop but with margin for different ratios.

imageHere's what square episode images look like on The Audacity to Podcast's homepage.

5. Background image for creativity


What I love being able to use background images in SecondLine Themes as my WordPress theme! You can easily add a color overlay, style effects, and even blur your images.

Ensure it doesn't conflict with text over it.

imageHow this episode's background image looks, thanks to Tusant from SecondLine Themes.

6. “Open” image for audiograms


Headliner and Wavve are great tools for making audiograms.

7. Show images for profile branding

Visit Sprout Social's guide to social-media image ….

How to make these images

Hire a professional

Do it yourself

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This post may contain links to products or services with which I have an affiliate relationship. I may receive compensation from your actions through such links. However, I don't let that corrupt my perspective and I don't recommend only affiliates.

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