Episode from the podcastThe Audacity to Podcast

Why We Retired Our Podcast Network

Released Tuesday, 21st April 2020
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Did you know I once directed a podcast network? I retired it in spring 2019, and here are some lesson I hope can help you.

The network's history

I founded Noodle Mix Network (originally called “Noodle.mx Network,” but always pronounced the same) with the launch of The Audacity to Podcast in June 2010.

My goal was to bring together like-minded podcasters with high-quality shows to grow together through synergy, community, support, crosspromotion, and sponsorship.

Noodle Mix Network combined my pre-existing shows, the Ramen Noodle and Are You Just Watching, with a brand new show called The Audacity to Podcast.

It since grew to host a wide variety of shows:

  1. the Ramen Noodle
  2. Are You Just Watching
  3. The Audacity to Podcast
  4. Beyond the To-Do List
  5. The Productive Woman
  6. Christian Meets World
  7. The Sci-Phi Show
  8. ONCE
  9. Welcome to Level Seven
  11. Under the Dome Radio
  12. Resurrection Revealed
  13. Podcasting Videos by The Audacity to Podcast
  14. Inside the Podcasting Business

What the network did well

  • Quality
  • Branding
  • Rally for awards
  • Sponsorships

What the network did poorly

  • Audience-relevant common theme
  • Cross-promotion
  • Cross-integration
  • Full and consistent community

Why I retired the network

  • Allow me to focus on fewer things
  • Give each podcaster more room to expand

Read my announcement post.

Should you start or join a network?

  • If run like a business
  • If an obvious audience-relevant benefit
  • Not if it's only a club

For more information, I highly recommend Dave Jackson's episode of School of Podcasting (in which I'm a guest), “How to Start a Podcast Network: The Good, the Bad,….”

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