How Serena's early days of blogging was not focused on growing a following or even a business for that matter, but in her attempt to use blogging as an outlet to share her story about what it's like to move next door to Disney, she somewhat stumbled on an opportunity to help in an area that she was passionate about.

Serena shares how she purposefully has a plan and system for posting some content but absolutely no plan for other content.

With so much video content that Serena publishes, she shares how she has become comfortable on camera, especially when recording videos in the parks, around a lot of people.

How does Serena generate income in her business while posting so much free content that is especially valuable to her target audience?

She also shares those people you need to engage with right now and what happens when you don't.