* Stephen shares a practical way for visionaries to check-in with their audience and to rightly prioritize their myriad of ideas. * How to have a sales conversation without a sales conversation. This is an extremely authentic way to sell to your ideal client. * Stephen shares his theory about why people buy.  * As a tool to understand your audience's mindset, Stephen walks through four stages of the buying experience. And, how to use this tool to know how to talk to your audience. * I even get Stephen to share his method for quarterly retreats for reflection and preparation for his "next quarter" goals.