* We talk about his podcast "Shark Tank Fan Podcast" and how that lead to his book "Could You Survive Shark Tank?" which includes the 7 questions business owners need to know. * Why Barbara Corcoran (one of the sharks) frames some of her business investments upside down and the one thing they all have in common. * The number one requirement all businesses must have in order to get a deal on Shark Tank. * What to be aware of when forming a partnership (which is what all Shark Tank deals are).  * What Pierce has learned as a result of writing this book and what he does now with his clients.