This is the final episode of The Authority Brand Podcast -- but our past year of programming will continue to be available at www.TheAuthorityBrandPodcast.com. You can also learn about Curt's new and upcoming projects at http://CurtsBlog.com.

Brand Breakthrough with Margie Agin

Jun 15th, 2021 46m 16s

Curt Mercadante interviews Margie Agin, author of "Brand Breakthrough: Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality." Get the book here: https://www.amazon.com/gp/pr

3 Reasons LinkedIn "isn't working" for you

Jun 10th, 2021 12m 22s

In today's episode, Curt shares three common mistakes people make in using LinkedIn to grow their business.

F*ck the how, and aligning your "why" with your clients' "why"

Jun 8th, 2021 33m 2s

Today's episode comes from a recent LinkedIn Live Curt held. Curt discusses the importance of defining your "what" before letting the "how" get in your way, and why you should align your "why" with the "why" of your ideal clients.

Your Freedom Business Blueprint

Jun 3rd, 2021 16m 7s

What is a freedom business? Are you talented or qualified enough to build one? How can you put together that blueprint? All that and more in today's episode.

A conversation with the 'Business Solutionaries'

Jun 1st, 2021 31m 54s

In today's episode, Curt Mercadante interviews Kat Leitner and Ashleigh Metherell, co-founders of Allora Solutions Group. Modern outsourcing "solutionaries" with a genuine passion for problem-solving, Allora helps businesses navigate the day-

How I generate leads

May 27th, 2021 12m 7s

In today's episode, Curt shares his seven sources for lead generation that generates revenue for his business.

Take Imperfect Action

May 25th, 2021 10m 40s

There is no perfect time. Take action and from that action, LEARN. In today’s episode, Curt Mercadante provides some examples of “imperfect” action to build his brand and provide impact to his clients.

The power of being 'dumb and excited'

May 20th, 2021 8m 58s

The human mind is our greatest weapon - but it can also be our greatest weakness. We are hit with so much stimuli on a daily basis, and our "monkey minds" can become cluttered. In today's episode, Curt discusses the importance of emptying your

Building influence in a post-industrial world with Larry Sharpe

May 18th, 2021 35m 52s

Curt Mercadante interviews Larry Sharpe, Managing Director of the Neo-Sage Group, a firm and resource for professional training.   He provides training, coaching and consulting in many industries including: finance, law, technology, media, ret

Your Brand is Energy

May 13th, 2021 8m 36s

Your brand can be defined as “how you influence others, and how others influence you.” At that root of that influence is energy.

Superhero Productivity: Management by Outcomes

May 6th, 2021 11m 19s

Today's episode is a follow up to our previous episode's interview with Joe Pici. Curt Mercadante shares his "Management by Outcomes" process to help you achieve superhero priority and time management.

Supercharge your priority and time management with Joe Pici

May 4th, 2021 23m 49s

Curt Mercadante interviews Joe Pici, ranked the #1 sales trainer in the world by Global Gurus. Joe's company, Pici & Pici, helps businesses recover lost revenue, book more appointments, and close more deals. A former football coach, Joe preach

It's time to start getting PERSONAL again

Apr 29th, 2021 9m 19s

Why was my client so excited today to get back our and meet in person with his clients again? Why was Curt so energized to get back out and do a live in-person training last week? Because human beings are social animals. It's time to reject the

The Three "As" of Cohesive Communication

Apr 27th, 2021 11m 14s

Have you noticed that most challenges we face at work, with our self-care, and in our relationships are actually communications challenges? In today's episode, Curt Mercadante discusses a simple framework you can use to be a better communicator

Are you building an Authority Brand with your existing clients?

Apr 22nd, 2021 11m 43s

It's so much easier and better to retain clients than to have to go and get new clients. Are you building an authority brand with your existing clients? Are you having regular human conversations with your existing clients? Curt discusses all t

How to tell better stories and avoid "techsplaining"

Apr 20th, 2021 50m

Curt Mercadante interviews Doug Thompson, a passionate storyteller and TEDx speaker. They discuss: How to give your "inner bully" a time out to help you tell better stories What is "techsplaining" and how to avoid it The power of human creati

What the heck is RIGHT with you?

Apr 15th, 2021 8m 47s

The notion of "I'm not worthy" and "imposter syndrome" can keep you from the realization that you CAN make a positive impact on your clients. Start with looking at what's right -- not with what is wrong -- with you, unlock your talents, turn th

Don't turn yourself into a victim of 'imposter syndrome'

Apr 13th, 2021 5m 46s

We're creating a society of "busybodies" and "reality peepers" and then wondering why "imposter syndrome" is on the rise? In today's episode, Curt Mercadante discusses why only you can turn yourself into a victim of "imposter syndrome" and how

Simplicity. Patience. Compassion.

Apr 8th, 2021 11m 8s

“I have just three things to teach: simplicity, patience, compassion. These three are your greatest treasures.” - Lao Tzu, Tao Te Ching In today's episode, Curt Mercadante discusses how this advice, written around 2500 years ago by Lao Tzu, ca

From war-torn Africa to high-velocity content marketer

Apr 6th, 2021 32m 15s

Curt Mercadante interviews Dr. Pelè Raymond, a bestselling author and educator who partners with leaders, teams, and individuals to achieve high performance through the science of happiness. Born in a war-torn African village, he has experie

Instead of trying to "convince and convert"...just try listening

Apr 1st, 2021 12m 28s

In today's episode, Curt Mercadante shares a story from his early PR career in which he learned the power of listening to defuse conflict and enter a collaborative -- instead of coercive -- relationship. This lesson can be applied in your perso

How to keep your creative storyline going each day

Mar 30th, 2021 14m 9s

How can you apply the improvisational principle of "Yes, and..." to unleash your creative flow each day? That's what we discuss in today's episode.

Control your branding platforms

Mar 25th, 2021 10m 17s

Curt Mercadante discusses why it's dangerous to put your business completely at the mercy of social media and other tech platforms. Bulletproof your brand by building and controlling your own platforms.

Building Your Success with Brian Brogen

Mar 23rd, 2021 38m 4s

Curt Mercadante interviews Brian Brogen. In his early 20’s, Brian was the general contractor constructing his own residence, and he has since constructed many successful teams to lead a multi-million-dollar industrial construction company as th