This week, the Media Mavens sit down to talk with Jason Yim, CEO of Trigger. Leading one of the world’s top companies in the AR/VR industries, Yim has worked on some of the most prominent projects in recent memory, heading the entertainment marketing departments for “Toy Story 4,” “Spiderman: Far from Home,” and “Star Wars Episode IX: The Rise of Skywalker,” along with fan management for NHL, The PGA Tour, and the NBA. With the Mavens, Yim talks about how Trigger has survived through the pandemic, how Trigger has brought their recent projects to life, and Yim's own thoughts on the future of the AR/VR industries. Tune in to learn the ins and outs of creating AR/VR-based content, tune in to “Getting Trigger Happy” to get a glimpse of the future of entertainment!