This week, the Mavens team sits down to talk with MEA Finalist Joseph Shusterman, the CEO of Bluemark.

Working with companies like Uber Eats and Walmart, Bluemark is dedicated to helping companies provide their new customers the best onboarding [welcoming] experience possible. “When someone signs up for any kind of service…you get that email that says welcome to X, and that email probably goes to your other inbox and could have two typos or no one reads it, that is not the type of welcoming we are trying to accomplish, what we want to do is disrupt that entire version and way of being welcomed and do that in a physical way,” Shusterman explained.

With the Mavens, Shusterman discusses the complicated process of how they help companies create efficient and appropriate onboarding, specific examples of companies they have worked with, and why a good onboarding system is crucial to a company’s success.

Tune in this week to learn about “Streamlining the Workforce with Technology” and why your next major focus in building a company might be revitalizing how you onboard!

To reach Sarah Miller, Media Mavens Podcast Host & CEO, Axis Entertainment, you can get more information at www.axis-entertainment.com or reach her at smiller@axis-entertainment.com