What makes your company special?   Is it your people? Experience? Customer service?   Probably not. Everyone says that about their company. And if you’re saying the same thing as everyone else, you may as well not be saying anything.   That’s why I caught up with Chala Dincoy, CEO & Founder at The Repositioning Expert, to learn more effective ways to stand out from the crowd.     Chala covered:   - Why most companies are poorly differentiated   - The formula for successful differentiation   - The top 5 mistakes companies make in their messaging   Check out these resources we mentioned during the podcast:   - https://program.repositioner.com/podcastgift   - https://www.amazon.com/How-Friends-Apple-Wins-Customers-ebook/dp/B016WU808A   - https://www.amazon.com/Make-Anyone-Like-Seconds-Less-ebook/dp/B07PWGPDX6/ref=sr_1_2?dchild=1&qid=1595487660&refinements=p_27%3AChala+Dincoy&s=digital-text&sr=1-2&text=Chala+Dincoy