JJ Zachariason (@LateRoundQB), Editor-In-Chief at numberFire and author of The Late Round Quarterback, stops by The Backyard Banter Podcast to talk about how he transitioned from a regular day job to a full-time position in the fantasy sports industry. JJ is one of the best examples in our industry of someone who developed and cultivated a #brand through his unique Late Round Quarterback strategy.

Highlights from the episode include:- Realizing that you can't run out the same old content as everyone else.- Managing your time while juggling a day job and personal life while starting out as a writer.- The process of networking with people bigger than you in the field and being confident.- How to defend an unpopular, or contrarian stance to readers and other analysts. - Most importantly, always remembering that this the still the coolest thing in the world.