Sandra dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.You can try it for the entire month for only $1.00!Sandra Beckwith is a book marketing coach, author, and writer. She’s written three traditionally published books and has self-published a niche book for authors. She’s also a national award-winning former publicist who now uses what she has learned throughout her career to teach authors how to save thousands of dollars in marketing service fees by doing their own book publicity, promotion, and marketing.Sandra practices what she preaches. In addition to placing clients on the front page of the Wall Street Journal and in other high-profile publications, she has gotten herself booked as a guest on a wide range of nationally syndicated TV talk shows, including The Montel Williams Show and Crook and Chase on the Nashville Network. She has been interviewed by hundreds of radio stations in the U.S. and Canada and has been featured in countless newspapers and magazines around the world.Build Book BuzzYou know that you need to promote your nonfiction book, but do you know where to begin – and how? Book promotion expert Sandra Beckwith teaches you what you need to know now!If you need to learn how to promote your nonfiction book but prefer to study at your own pace, then the affordable new “Book Marketing 101 for Nonfiction: How to Build Book Buzz Basic E-course” is for you.This new option based on the popular “Book Marketing 101: How to Build Book Buzz Premium E-course” is for authors who don’t need the instructor guidance and feedback that Premium E-course authors opt for. There’s no required timeframe for learning, so you set your own timetable.If you have trouble finding the time to learn on someone else’s schedule, this online course is for you! There are no time constraints, schedules, or deadlines. Learn when you can, when it’s convenient for you. (We’ve also got a Basic E-course for fiction, too!)Podcast TranscriptionBrian Basilico: Hey, everybody, it's Brian and I am so excited to have our guest today, Sandra Beckwith and she is a book marketing coach and trust me, I wrote a book, I marketed it, it's tough. So Sandra is going to give us some ideas on how when you write a book – and hopefully you're working on one – that you can have some great ideas on how to get it out into the marketplace and get people to pay attention.So Sandra, how are you doing today?Sandra Beckwith: I'm fine, Brian. How are you?Brian: I'm outstanding as usual.So one of the questions I always like to start off with is how did you go from where you were and where were you as a publicist, to being a book marketing coach now?Sandra: Great question and I will try not to give you my life story.Brian: Thanks.