Episode 546 – Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up?

Released Tuesday, 18th February 2020
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I saw this video online where a math (multiplication) was done the traditional way (how I learned) and the NEW way (putting numbers in a table and working it in phases). The old way took 20 seconds where the new way took over 3 minutes? New math is everywhere, especially at the grocery store in the toilet paper isle.
Can you explain to me how 18 rolls of toilet paper today equals 72 old rolls, or 30 equals 120, or 24 equals 96? It just does not make sense? But that's how some people treat marketing these days. They try to make you feel like you are getting more for your money... but more WHAT?
Some of these techniques include...

SEM (Search Engine Marketing or Online Ads)
SEO (Search Engine Optimization or Keyword Ranking)
Email Marketing (Collecting Names and Broadcasting Sales Messages)

In this episode, we will learn a lot about the history of toilet paper, and how toilet paper math does not always equate to better value and returns on investment for your business!

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Episode Details

10m 20s

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