It's hard to believe it's been 7 years since I started writing my first book. At that time I created a website to promote it. Since then I have added 3 more books but never really looked at the website as a whole.Although the principles of the materials in the books has not changed much, the way I need to frame them to entice a new audience has. The messages I was presenting had become stale and disconnected from the present.There has been a lot of change over the years and lately, change has gone into hyperdrive. We have less and less time to get attention in this short attention span theater. Our culture has drastically changed over the last 4 years, and more recently our circumstances have changed in the last 4 months!Marketing through a step-by-step process creates a system that is consistent, actionable, and measurable:

Know Your Avatar (Your Perfect Customer)

Make Your Listener Or Reader The Hero Of your Story

Show Empathy (People don't care how much you know until they know how much you care)

In this episode, we will dig deeper into steps you can take to make sure you are taking aim, and hitting that moving target of your audience's attention!