The Behavioral Economics in Marketing's Podcast

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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Podcast Details

Created by
Sandra Thomas-Comenole
Podcast Status
Active
Started
Nov 25th, 2020
Latest Episode
Nov 25th, 2020
Release Period
2 per month
Episodes
11
Avg. Episode Length
7 minutes
Explicit
No
Order
Episodic
Language
English
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