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Behavioral Economics in Marketing: Framing Effect in Targeted Messaging

Behavioral Economics in Marketing: Framing Effect in Targeted Messaging

Released Wednesday, 19th August 2020
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Behavioral Economics in Marketing: Framing Effect in Targeted Messaging

Behavioral Economics in Marketing: Framing Effect in Targeted Messaging

Behavioral Economics in Marketing: Framing Effect in Targeted Messaging

Behavioral Economics in Marketing: Framing Effect in Targeted Messaging

Wednesday, 19th August 2020
Good episode? Give it some love!
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Framing effect refers to the principle that information is not static, but fluid based on how, when and where it is communicated. Good marketers can leverage the framing effect by varying their marketing message to different target audiences to increase the level of engagement and, ultimately, the return on investment. 

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

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