Episode from the podcastThe Behavioral Economics in Marketing's Podcast

Build Customer Engagement with IKEA Effect

Released Thursday, 1st October 2020
 1 person rated this episode
The IKEA Effect is all about how personal investment in a process or product creates and increases value. This episode explores how to engage customers with the IKEA Effect through experiential marketing, customer experience optimization, automated and triggered campaigns, offering customizations, encouragement and community building.

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Episode Details

Length
5m 31s
Explicit
No
Season
1
Episode
7
Episode Type
Full

Episode Tags

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