If you are in business, you are in the business of behaviour. This podcast accompanies Richard Chataway's book (published February 2020 by Harriman House), and is all about how behavioural science can help us answer the key challenges facing business today. It explains why every business, big or small, needs to better understand behaviour to succeed.

The podcast features extracts from interviews with over 20 different experts, to get the latest and best insights on the amazing work they're doing applying behavioural science around the world.

You'll get to hear from people who are experts in fields as diverse as marketing and advertising, technology, AI and data, recruitment and management, and consumer research.

It's time for businesses to shape behaviour rather than simply react to it. This podcast helps tell you how.

Buy 'The Behaviour Business' book here: https://amzn.to/37e3Mwc