As I return from Social Media Marketing World 2023 I share my top takeaways from the event:

Key Takeaways

• Attending events can be beneficial for learning about industry trends and best practices, networking, and personal development.
• AI was a hugely popular topic at the Social Media Marketing World conference, which indicates how popular and embraced it is right now.
• Jade Beason recommended nurturing your audience on Instagram using engagement stickers, such as quantity stickers, q & a, and quizzes, before converting them.
• According to LinkedIn expert, Judi Fox, 30 to 40 touchpoints are needed before someone is ready to buy from you so clear instructions and consistent posting are necessary to nurture your audience on this platform.
• Growing a brand hashtag on LinkedIn for sustainable visibility in the future is a good strategy, and don't be afraid to use it repeatedly on your profile.
• If you want to get started with video but you are tight for time and feel stuck because of how long editing can take opt for doing live streams, where the format doesn't have to be as polished.
• Long form content such as videos and podcasts are really great for thought leadership.
• Don't overlook the networking opportunities at events. They're our favourite part.

Mentioned in This Episode

Judi Fox

Latasha James

Roberto Blake

Jade Beason

Social Media Marketing World

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