In this episode of The Big Question, we ask Pamela Gill Alabaster, Mattel Head of Global Sustainability, and Michelle Lee, IDEO Play Lab Managing Director… How might we lead the way in designing for a new socially responsible generation?

We’re exploring how we can implement sustainability in a heritage brand with over 70 years of history – one that has produced some of the most iconic toys in the world. How can we shift consumer behaviors, overcome organizational blockers and empower us to take action?

Pamela and Michelle discuss how their shared passions for the health of the environment and the joy that can be expressed through play, creates a radical new field of design that can lead the industry forward to a better future.