Why battle on price when you brand is at stake?
Why batte on price when you customer isn't a partner?
When do you walk away.....?

These are all hard questions that we have to ask ourselves as Sales Professionals.  It's so vital that we keep the integrity of the brand, if you don't want your brand to be known as the "cheap one."

It's ok to walk away
It's ok to say no
And....
It's ok to say "your not the right partner for me."

Build a sustainable business on brand and value and you win!