A Better BalmIntroducing Rebecca Hamilton and W. S. Badger CompanyThere are no better products than those developed out of a dire need. That was exactly how today’s guest, Rebecca Hamilton, product Badger Balm was created. Badger Balm is a family business and B-Corp that was founded in 1995 by Rebecca’s father Bill. Bill was a serial entrepreneur and carpenter who needed something to sooth his cracked hands after working outside in the cold New Hampshire winters.Today, Badger has a number of organic body care products and Rebecca is the company’s co-owner and vice president of innovation & social impact. Badger has a commitment to sustainable sourcing and building true one-on-one relationships with the producers of their ingredients. Not only does this create a product that is top-notch, but also it humanizes their supply chain and gives every product and its ingredients a story that must be told.Check out this week’s episode to see how sustainable sourcing and relationship building can develop a product that has a great story and you can be proud to use. Also, check out this episode for insights on how a successful family business can be run.In this episodeGreg tells us about his daughter, Kaiya’s love for Earth Day and Badger’s products.Rebecca tells us why each Badger product has a different whimsical design.We learn why Badger was a great fit to becoming a B-Corp.Rebecca tells us how the company was developed and how it has progressed over the years.We talk about the importance of sustainable sourcing and how shortening the supply chain and making long-lasting relationships with suppliers can help your business.We learn the story behind the olive oil that Badger sources, the story behind it, and why the decision was made to use it.Rebecca highlights the power of humanizing the supply chain and doing business transparently.We also discuss family businesses and how to run one effectively.Rebecca tells us how leadership coaching helped her family work great in business and in the home.Dave appreciates Rebecca’s thoughtful approach and learned a great deal on how the family business can effectively run.Greg talks about his experience doing the B-Corp assessment for Hemmings House Pictures. He also talks about how there are so many great products out in the market but when you see a B-Corp stamp it means that you are buying from a company that is measuring their impact.Links- Rebecca on Twitter- Rebecca on Linked In- The Badger Website- Badger on Facebook - Badger on Twitter- Badger on You Tube- B CorporationLearn more about your ad choices. Visit megaphone.fm/adchoices