The Branding Lab

A weekly Business, Entrepreneur and Marketing podcast featuring
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Best Episodes of The Branding Lab

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There's no point in embarking on a brand strategy unless its impact can be measured. Make sure to shape your brand story around quantifiable unique audience demand. If you do this then you are going to have a much better chance of cutting through the noise and getting people to do what you want them to do from a marketing and commercial standpoint instead of having a generic or non-specific kind of brand story. In this episode, Andrés and I talk about the importance of data in brand storytelling; the difference between customer and audience personas; the three questions that you need to ask when building your audience and how to best serve your audience depending on their customer journey. Follow me on Instagram: my website:
Do you have brand clarity? Are you able to describe your business and what makes it unique in 10 words or less? And if you have simple clarity do you know how to amplify that message? In this episode, Jeremy Miller and I talk about his origin story, specifically how re-branding his family business not only saved it but rocketed it to success while also talking about how you to create a brand that connects with people early and often so that when they have a need, they choose your business first. Do you know how to grow a brand that sticks? Tune in to find out how to create a Sticky Brand.Follow me on Instagram: my website:
Everyone talks about their triumphs, but what about their mistakes? Well, let's be real, everyone makes mistakes, and it’s important to learn from them to better yourself and your business. Mistakes are instrumental to success. In this episode, I chat about the five mistakes I made, and the lessons that I learned from them, before I even launched my business, Now in Rio Swim.Follow me on Instagram: my website:
Guess what, if your brand strategy is bad, it usually ends up showing up in your marketing. Are you wondering why you aren’t getting results on social media? Why your Facebook ads aren’t working? If you answered yes to the above questions, then you probably have a brand problem. If your marketing isn’t working, or your content is not resonating with your audience, or if people are not clicking onto your website, then it’s time to reanalyze your brand strategy.In this episode, Marc and I talk about how every brand needs to start with strategy first; the importance of including your brand in your company culture; creating a brand connection; the power of authenticity, and the key branding question every business should ask. Follow me on Instagram: my website:
What is brand storytelling? And what do you exactly need to know before you hire a copyrighting studio? In this episode, Cassandra and I talk about the importance of brand storytelling; the difference between storytelling and brand messaging; and what businesses should know before they even think about hiring a copywriting studio. PLUS we chat about the difference between a content writer and a copywriter - do you how they are different?Follow me on Instagram: my website: The Quirky Pineapple's website: Cassandra's Instagram:
The Behind the Brand series focuses on the real-life experiences, joys, stories, and failures of my journey launching and building a sustainable and ethical fashion brand. In this episode, we are talking about competitor research, which I believe is one of, if not, THE most important thing you need to do before you even think about any other aspects of your brand strategy. Why? Well because it aims to uncover a gap that you can step into and call your own. Not only do I talk about how I conducted competitor analysis for Now in Rio Swimwear, but I also chat about its importance and outline exactly how you can conduct one yourself. Follow me on Instagram: @yvonneivanescuWebsite:
Is color really that important in branding? According to this week’s guest, Alison Engel, YES it is. Colors are more than just a visual aid because colors convey emotions, feelings, and experiences. In this episode, Alison and I talk about color theory; the overlap between branding and personal styling, and why she chose her particular brand colors when launching her vegan delivery app,
The Behind the Brand series focuses on the real life experiences, joys, stories, and failures of my journey launching and building a sustainable and ethical fashion brand. In this episode, we are going straight to the beginning. Why did I want to start an ethical and sustainable swimwear brand even though I’ve never worked in the fashion industry before and never have launched a product in my life? And most importantly, I answer the question of why you need to build a brand.
Did you know that a brand is not a logo? Branding begins with strategy and not design. In this episode, Melissa and Yvonne talk about finding your brand purpose; understanding how your values connect with that purpose; and discussing brand authenticity, highlighting that you should always practice what you preach.
Before choosing your logo, or launching your product, one of the first steps of starting a business is finding your business "why". Purpose can be one of the ultimate differentiators. To quote Simon Sinek, "people don't buy what you do or how you do it, they buy why you do it." In this episode we sit down with Yulia Stark, founder of the Fab Academy, to understand how individuals can identify the purpose behind their business.Follow Yulia on Instagram @yulia.stark or visit her website at Follow Yvonne on Instagram @yvonneivaescu or visit her website at
What is branding? What should you expect from the Branding Lab podcast? In this show trailer, I'll introduce you to the show and, of course, myself.
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Podcast Details

Created by
Yvonne Ivanescu
Podcast Status
Aug 27th, 2020
Latest Episode
Feb 22nd, 2021
Release Period
Avg. Episode Length
36 minutes

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