Episode from the podcastThe Branding Lab

11. How to Turn Your Business Into An Admired Brand with Fabian Geyrhalter

Released Monday, 5th April 2021
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Today, there are commodity-type products, also known as “so what products,” that have no differentiators on the product or service level, and yet people love them. These brands do not have an enhanced design, new technology, or innovative offerings, instead, they’ve developed an emotional connection with their customers. But how do you create that connection?

In this episode, Fabian and I talk about how you can create a brand that everyone falls in love with. We talk about three of his eight brand traits that will help any business transform into an admired brand. They are Story, Delight & Solidarity.

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Visit my website: https://yvonneivanescu.com/

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Moderator Stats

ID
88614617
Visibility
visible
Podcast ID
1407894

Episode Details

Length
54m 38s
Explicit
No
Episode Type
Full

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