Episode from the podcastThe Branding Lab

Brand Strategy 101: A Beginners Guide | Behind the Brand

Released Monday, 22nd March 2021
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As branding guru Marty Neumeier says, a brand strategy is “a plan for the systematic development of brand in alignment with a business strategy.” A brand strategy helps you understand who you are and acts as a blueprint to help you communicate it.

But how do you create a brand strategy? In this episode of Behind the Brand, we talk about the essential elements of a brand strategy and finish off talking about how you can create your mission, values, and vision.

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Moderator Stats

ID
86958700
Visibility
visible
Podcast ID
1407894

Episode Details

Length
29m 38s
Explicit
No
Episode Type
Full

Episode Tags

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