Episode from the podcastThe Branding Lab

Brand Strategy 101: A Beginners Guide | Behind the Brand

Released Monday, 22nd March 2021
Good episode? Give it some love!
As branding guru Marty Neumeier says, a brand strategy is “a plan for the systematic development of brand in alignment with a business strategy.” A brand strategy helps you understand who you are and acts as a blueprint to help you communicate it.

But how do you create a brand strategy? In this episode of Behind the Brand, we talk about the essential elements of a brand strategy and finish off talking about how you can create your mission, values, and vision.

Episode Reviews

This episode hasn't been reviewed yet. You can add a review to show others what you thought.

This podcast, its content, and its artwork are not owned by, affiliated with, or endorsed by Podchaser.
Rate Episode

Share This Episode

Recommendation sent

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Moderator Stats

Podcast ID

Episode Details

29m 38s
Episode Type

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.