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The Branding Lab

A weekly Business, Entrepreneur and Marketing podcast featuring Yvonne Ivanescu
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Episodes of The Branding Lab

You’ve established your brand foundations, and now what? How do you transfer all that into the online space? 
In this episode, Ben Rifken and I discuss how to create and use content to communicate your personal and/or brand values. We talk abou
Guess what, my business blew up in just two months of launching and I made over 6 figures with my launch. Actually, that's a lie, and it's a lie that is being fed to many entrepreneurs out there. The old narrative is that starting a business is
What is human-centred design and what role does it play in branding? How can brands and businesses use design thinking to go beyond the traditional business models and focus on customer empathy and real-world experiments?In this episode, Julian
Everything begins and ends with your customer. Who are they? Furthermore, are your customers visual, audio, or kinesthetic buyers? Why does that matter? In this episode, Shanna and I talk not only talk about the difference between a commodity a
Deciding to invest in a brand photoshoot for your small business can be scary and in reality, it isn't as simple as pointing and shooting. In fact, a product photography photoshoot begins way before the actual photographs are taken.In this epis
Today, there are commodity-type products, also known as “so what products,” that have no differentiators on the product or service level, and yet people love them. These brands do not have an enhanced design, new technology, or innovative offer
Most entrepreneurs don't start with venture funding. In fact, many entrepreneurs start with a couple of thousand dollars in the pocket that they've saved up so that they can launch their passion project. So how can you bootstrap your business t
As branding guru Marty Neumeier says, a brand strategy is “a plan for the systematic development of brand in alignment with a business strategy.” A brand strategy helps you understand who you are and acts as a blueprint to help you communicate
The biggest part of branding is figuring out the promise that you make to a consumer and the expectation they have, this is almost every single time, the first place where an entrepreneur screws it up.In this episode, Marc and I talk about the
If you are selling a product, you are selling a commodity. And in the end, you are most likely selling the same thing every other company is selling. So why should people buy from you? Branding is the impression that you give people. If you don
Everything in branding starts and ends with your audience. Who are they? Where do they live? What do they drive? What do they read? What do they do? How do they feel? And what do they want? Your customer persona will guide everything from produ
There's no point in embarking on a brand strategy unless its impact can be measured. Make sure to shape your brand story around quantifiable unique audience demand. If you do this then you are going to have a much better chance of cutting throu
Do you have brand clarity? Are you able to describe your business and what makes it unique in 10 words or less? And if you have simple clarity do you know how to amplify that message? In this episode, Jeremy Miller and I talk about his origin s
Everyone talks about their triumphs, but what about their mistakes? Well, let's be real, everyone makes mistakes, and it’s important to learn from them to better yourself and your business. Mistakes are instrumental to success. In this episode,
Guess what, if your brand strategy is bad, it usually ends up showing up in your marketing. Are you wondering why you aren’t getting results on social media? Why your Facebook ads aren’t working? If you answered yes to the above questions, then
What is brand storytelling? And what do you exactly need to know before you hire a copyrighting studio? In this episode, Cassandra and I talk about the importance of brand storytelling; the difference between storytelling and brand messaging; a
The Behind the Brand series focuses on the real-life experiences, joys, stories, and failures of my journey launching and building a sustainable and ethical fashion brand. In this episode, we are talking about competitor research, which I beli
Is color really that important in branding? According to this week’s guest, Alison Engel, YES it is. Colors are more than just a visual aid because colors convey emotions, feelings, and experiences. In this episode, Alison and I talk about colo
The Behind the Brand series focuses on the real life experiences, joys, stories, and failures of my journey launching and building a sustainable and ethical fashion brand. In this episode, we are going straight to the beginning. Why did I want
Did you know that a brand is not a logo? Branding begins with strategy and not design. In this episode, Melissa and Yvonne talk about finding your brand purpose; understanding how your values connect with that purpose; and discussing brand auth
Before choosing your logo, or launching your product, one of the first steps of starting a business is finding your business "why". Purpose can be one of the ultimate differentiators. To quote Simon Sinek, "people don't buy what you do or how y
What is branding? What should you expect from the Branding Lab podcast? In this show trailer, I'll introduce you to the show and, of course, myself.
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