Guess what, if your brand strategy is bad, it usually ends up showing up in your marketing. Are you wondering why you aren’t getting results on social media? Why your Facebook ads aren’t working? If you answered yes to the above questions, then you probably have a brand problem. If your marketing isn’t working, or your content is not resonating with your audience, or if people are not clicking onto your website, then it’s time to reanalyze your brand strategy.
In this episode, Marc and I talk about how every brand needs to start with strategy first; the importance of including your brand in your company culture; creating a brand connection; the power of authenticity, and the key branding question every business should ask.
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