Episode from the podcastThe Branding Lab

What Brand Purpose Really Means & Why It Matters with Melissa Packham

Released Monday, 26th October 2020
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Did you know that a brand is not a logo? Branding begins with strategy and not design. In this episode, Melissa and Yvonne talk about finding your brand purpose; understanding how your values connect with that purpose; and discussing brand authenticity, highlighting that you should always practice what you preach.

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Moderator Stats

ID
77428396
Visibility
visible
Podcast ID
1407894

Episode Details

Length
50m 28s
Explicit
No
Episode Type
Full

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