Episode from the podcastThe Branding Lab

Why I Created a Fashion Brand | Behind the Brand

Released Wednesday, 4th November 2020
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The Behind the Brand series focuses on the real life experiences, joys, stories, and failures of my journey launching and building a sustainable and ethical fashion brand. In this episode, we are going straight to the beginning. Why did I want to start an ethical and sustainable swimwear brand even though I’ve never worked in the fashion industry before and never have launched a product in my life? And most importantly, I answer the question of why you need to build a brand.

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14m 43s
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